OUR DOs & DON'Ts

We recognise that the international business arena hosts many different markets. The Irish market is unique – not everything works the same here as elsewhere. Our extensive experience of Irish media and message management enables us to advise you on the right approach, steering you through the correct channels to achieve your goals and get results. Our international experience and multilingual associates means that we build bridges and drive your brand beyond Ireland.

WHAT WE WILL DO

• We will raise your profile
• We will find your USP and create your story
• We will help you to retain control over your brand image
• We will achieve your goals through smart, practical, logical,
intelligent, clear and concise objectives and plans
• We will formulate written, visual and verbal concepts with more
dash than cash
• We will ensure that your message is successfully communicated
to the appropriate media and your target audience
• We will assign the right people to your project - what you see is what you get

WHAT WE WON'T DO

If you know what you don’t want, you’re on your way

• We won't do ‘innovative campaigns’ that rely on the novelty of animals, children or ‘celebrities’
• We won't send out bizarre, useless and random objects to draw attention – any attention - to your brand
• We won't write pointless copy or create boring visuals that say nothing useful or interesting about your product
• We won't blanket post or email information about you and your brand to anyone and everyone on our data base
• We won't aimlessly email and call the media to ask if they are ‘going to do anything?’ about you – trust us, they hate that
• We won't spend your money on the opening of an envelope for lots of people who like having their photograph taken
• We won't ask you to pay us loads of money so that we can sub some kids to do our jobs for us

Time is money and we won't waste it