A significant number of people believe that PR stands for Press Release, but LdC Media believes that type of approach is dead, and we are truly focused on Public Relations and its true meaning: relationships; specialised marketing; selling to the media, and to your public.
LdC Media believes it is time to shake up and reinvent the focus of Public Relations, emphasising your company’s message and your story, and conveying them effectively and successfully into the public arena. Public Relations is about reputation – the result of what you do, what you say, what others say about you.
We are proactive in representing your brand ethos, communicating the story of your identity and signature of quality to transform and consolidate your brand’s future. (See our Marketing and Business Development divisions.) We create plans to appeal to your target market and project manage the results.
LdC Media’s associates have worked for Irish and international press, media, and multimedia, and we know what it takes to get the attention of the decision makers and opinion formers and their audience – your audience. We create your story; we find your USP; we seek out the interesting facts; we pull the best angles to create compelling copy and images that draw the attention of the media who appeal to your target audience.
CREATIVE SERVICES & STRATEGIES
LdC Media has a seasoned team of writers experienced in writing press releases, communication strategies, business and consumer features. We understand what sparks media interest, we know how to craft your message to ensure and maximise exposure, and we can establish the consumer and media perception of what makes you different from your competitors.
LdC Media’s primary objective is to secure as much print, broadcast and multimedia placements as is possible for you and your brand, via television, radio, magazines, newspapers, and online activity, achieved through our knowledge and network within the media. (See our Marketing, Publishing & Multimedia and Event Management divisions.) Our strategically located associates in Barcelona and New York means that we also offer pan-European and US media services.
LdC Media’s service is direct and simple. We save you a lot of time and money and make all the difference between the success and failure of your company and brand. We think big and beyond the constraints of any boxes to introduce you and your brand to fresh and new opportunities, expansion, results and success.
PUBLIC RELATIONS SERVICES
• Media Meet & Greets
• Media Kit, Publishing & Multimedia
• Strategy Development
• Product Launches
• Event Management
• Media Placement
• Celebrity Endorsement
• Media Relations & Press Trips
• Photo Shoots
• Image & Style Branding Service
• Strategic Partnership Development
• Cross Promotional Opportunities